How did Webtoon's revenue streams perform in Q4 2024?
5/9/2025 11:26am
Webtoon's revenue streams in Q4 2024 were as follows:
1. **Paid Content**: The paid content segment generated the highest revenue, with $1.08 billion. This indicates a strong subscriber base and user engagement with Webtoon's premium offerings.
2. **Advertising**: The advertising segment contributed $166.09 million and $120.8 million from advertising, totaling $287.89 million. This suggests a significant revenue stream from advertisements, which could be attributed to the platform's large user base and targeted advertising efforts.
3. **IP Adaptations**: The IP adaptations segment generated $99.37 million and $62.04 million, totaling $161.41 million. This segment likely includes revenue from licensing Webtoon's intellectual property to other media platforms or companies.
Overall, Webtoon's revenue streams performed well in Q4 2024, with the paid content segment being the most lucrative, followed by advertising and IP adaptations.