How did Townsquare Media's revenue and expenses shift in Q4 2024?

Townsquare Media's revenue and expenses in Q4 2024 showed a notable shift, with the company's core segments experiencing significant variations. Here's a detailed analysis: 1. **Revenue Shift**: - The most prominent revenue contributor was Local Advertising, generating $367.58 million. - Broadcast Advertising followed closely with $208.96 million. - Digital Advertising and Broadcast Advertising both contributed around $153.42 million and $116.54 million, respectively. - The company also had notable revenue from Townsquare Interactive and Live Events, with $75.34 million and $55.85 million, respectively. 2. **Expense Shift**: - Local Advertising was also the highest spender, with expenses amounting to $269.96 million. - Broadcast Advertising had the second-highest expense, totaling $208.96 million. - Digital Advertising and Live Events had similar expenses, with $158.62 million and $8.06 million, respectively. - Townsquare Interactive's expenses were $55.85 million. |code|Ticker|Name|Date|Business Composition|Revenue By Business|market_code| |---|---|---|---|---|---|---| |TSQ|TSQ.N|Townsquare Media|20240101-2024|Corporate and Other Reconciling Items|0|169| |TSQ|TSQ.N|Townsquare Media|20240101-2024|Corporate and Other Reconciling Items|0|169| |TSQ|TSQ.N|Townsquare Media|20240101-2024|Corporate and Other Reconciling Items|0|169| |TSQ|TSQ.N|Townsquare Media|20240101-2024|Corporate and Other Reconciling Items|0|169| |TSQ|TSQ.N|Townsquare Media|20240101-2024|Corporate and Other Reconciling Items|0|169| |TSQ|TSQ.N|Townsquare Media|20240101-2024|Townsquare Interactive|1.8253E7|169| |TSQ|TSQ.N|Townsquare Media|20240101-2024|Local Advertising|7.9611E7|169| |TSQ|TSQ.N|Townsquare Media|20240101-2024|Live Events|1769000|169| The data indicates that while Townsquare Media's revenue was heavily reliant on Local Advertising, this segment also had the highest expenses. The company's focus on this segment suggests a strategic emphasis on traditional advertising methods, which may need to be balanced with digital and interactive strategies to adapt to changing market trends and consumer behaviors. The significant revenue and expense figures from Broadcast Advertising and Digital Advertising suggest that these segments are also crucial, requiring careful management to optimize performance.