How did T-Mobile US's sales costs trend over the past three years?
3/30/2025 12:16am
T-Mobile US's sales and marketing expenses have shown a general upward trend over the past three years, with some fluctuations. Here's a summary of the key points:
1. **Overall Trend**: The cumulative advertising and marketing expenses for T-Mobile US have increased from $1.47 billion in 2022 to $1.93 billion in 2024.
2. **Yearly Variations**: There are variations within each year. For instance, there was a significant increase from $0.47 billion in 2022 Q4 to $0.66 billion in 2023 Q4, followed by a slight decrease to $0.63 billion in 2024 Q1, and then a subsequent increase to $0.93 billion in 2024 Q3.
3. **Quarterly Fluctuations**: There are quarterly fluctuations, with the highest expenditure being $0.66 billion in 2023 Q4 and the lowest being $0.51 billion in 2022 Q1.