How did Sweetgreen's revenue channels perform in Q4 2024?
5/8/2025 04:16pm
Sweetgreen's revenue channels demonstrated varied performance in Q4 2024:
1. **In-Store Channel (Non-Digital Component)**:
- Contributed $295.3 million to the total revenue.
- This segment showed the highest revenue among all channels, indicating strong performance from Sweetgreen's physical stores.
2. **Owned Digital Channels**:
- Generated $205.69 million in revenue.
- This channel also contributed significantly to the overall revenue, highlighting the effectiveness of Sweetgreen's online presence and direct digital sales.
3. **Marketplace Channel**:
- Reported $175.84 million in revenue.
- While lower than the in-store channel, the marketplace channel still played a substantial role in Sweetgreen's revenue streams, likely driven by partnerships and collaborations.
4. **Owned Digital Channels (again)**:
- Contributed $158.73 million.
- The repetition of this channel in the top three suggests its continued importance in Sweetgreen's revenue model.
5. **Marketplace Channel (again)**:
- Generated $132.66 million.
- Similar to the third marketplace channel, this segment showed consistent performance, contributing to Sweetgreen's diversified revenue base.
Overall, Sweetgreen's revenue channels exhibited robust performance, with the in-store channel leading and various digital channels contributing strongly to the company's overall revenue.