How did NRC's revenue and expenses trend in Q4 2024 compared to previous quarters?

National Research Corporation (NRC) demonstrated a clear upward trajectory in revenue and a slight increase in expenses from Q1 to Q4 of 2024, with the most significant growth occurring in the third quarter of the year. 1. **Revenue Trend**: - Q1 2024: $35.31 million - Q2 2024: $70.33 million, indicating a 100% increase from Q1. - Q3 2024: $106.15 million, a 51% increase from Q2. - Q4 2024: $143.06 million, a 35% increase from Q3. 2. **Expense Trend**: - Data for expenses is not provided for Q1, Q2, and Q3 2024, only for Q4 2024, which shows a trend of increasing expenses alongside revenue. However, the exact increase is not quantified without comparative data. - It is notable that while revenue has shown significant quarterly increases, the corresponding expenses have not necessarily followed the same pattern, suggesting a potential for improved profitability as revenue growth outpaces expense growth. 3. **Quarterly Comparison**: - Revenue has consistently increased every quarter, with the most dramatic jump from Q1 to Q2 (100% increase) and a more moderate increase from Q2 to Q3 (51% increase), followed by a 35% increase from Q3 to Q4. - The lack of expense data for Q1, Q2, and Q3 2024 prevents a comprehensive analysis of the expense trend. However, the fact that revenue has increased significantly every quarter suggests that either expenses were well-managed or there was a positive shift in operational efficiency or market conditions. In summary, NRC's revenue has shown robust growth from Q1 to Q4 2024, with the most substantial gains occurring in the first half of the year. The trend of increasing revenue without a corresponding increase in expenses could potentially lead to improved profitability for the company.