How did J.Jill's revenue and expenses trend in Q4 2025?

**J.Jill's revenue and expenses in Q4 2025 showed a decline in revenue and a decrease in expenses compared to the same period in the previous year.** 1. **Revenue Trend**: - J.Jill's store sales for Q4 2025 were down 3% compared to Q4 2023, primarily due to calendar impacts. However, on a like-for-like basis, strong conversion and average unit revenue (AUR) more than offset somewhat challenging traffic. - New stores contributed approximately $1.1 million in revenue, but the five stores opened during Q4, though strong, were weighted to the end of the quarter and did not significantly contribute to Q4 sales. - Direct sales as a percentage of total sales were 50.5% in Q4, and compared to Q4 2023, direct sales were down 6.8% due to the extra week last year and a shift into markdown selling. 2. **Expense Trend**: - SG&A expenses for Q4 2025 were $89.3 million, compared to $90.8 million in the same period in the previous year, primarily driven by higher variable expenses last year due to the extra week. - OMS project expenses were approximately $2.2 million for the full year, with an expectation of approximately $2 million in 2025, majority in the first quarter, and the remainder tapering down through Q3. - Interest expense was $2.7 million in Q4 2025, down $4.2 million compared to the previous year, driven by actions taken to pay down debt and strengthen the balance sheet. In conclusion, J.Jill experienced a decline in revenue due to various factors including calendar impacts and a shift in sales channels, while expenses decreased due to lower variable expenses and interest payments.