How did FORR's revenue and expenses shift in Q4 2024?
4/14/2025 11:37am
Forrester Research's revenue and expenses in Q4 2024 showed a decline in revenue and an increase in expenses compared to the same period in the previous year, reflecting a challenging financial performance for the company.
1. **Revenue Shift**:
- Forrester Research reported a total revenue of $108.04 million in Q4 2024, which is a decrease from the $118.1 million reported in Q4 2023.
- This decline in revenue is part of a broader trend, with full-year revenue for 2024 decreasing by 10% to $432.5 million compared to 2023.
2. **Expense Shift**:
- The company's total expenses for Q4 2024 are not explicitly detailed in the available data.
- However, Forrester Research did report an increase in expenses related to restructuring, which were influenced by the revenue and contract value declines.
3. **Comparative Insights**:
- Forrester Research's revenue decline in Q4 2024 is part of a broader downturn, with a 9% decrease in revenue from the previous year's quarter.
- The company's full-year revenue decreased by 10% to $432.5 million, indicating a challenging financial period.
4. **Strategic Responses**:
- Despite the revenue decline, Forrester Research has announced strategic initiatives for 2025 aimed at growth and improvement, including increasing retention rates and expanding account growth.
- The company has also focused on cost efficiency and has completed its Forrester Decisions migration, which is expected to stabilize and grow contract value in the coming year.
In conclusion, Forrester Research experienced a decline in revenue and an increase in certain expenses, such as restructuring costs, in Q4 2024. This performance reflects broader challenges faced by the company, including a 10% decrease in full-year revenue. However, the company's strategic initiatives and completion of key platform migrations suggest a focus on long-term improvement.