How did Fluent's revenue and expenses shift in Q4 2024 compared to previous quarters?

Fluent's revenue and expenses patterns in Q4 2024, compared to the previous quarters, show a notable shift in revenue with a slight increase in expenses, indicating a period of growth and potential operational adjustments. 1. **Revenue Shift in Q4 2024**: - Fluent's revenue for Q4 2024, ending on December 31, 2024, was $65.41 million. - This is a notable increase from the previous quarter, where the revenue was $64.52 million on September 30, 2024. - The growth in revenue suggests a positive market performance or strategic initiatives that have boosted sales in this period. |code|Ticker|Name|Date|Total Revenue YoY|Total Revenue|market_code| |---|---|---|---|---|---|---| |FLNT|FLNT.O|Fluent|2024 Q1|-14.58953581691563|6.5983E7|186| |FLNT|FLNT.O|Fluent|2024 Q2|-28.520299470448595|5.8717E7|186| |FLNT|FLNT.O|Fluent|2024 Q3|-2.601186612116729|6.4516E7|186| |FLNT|FLNT.O|Fluent|2024 Q4|-10.107062849603496|6.5407E7|186| 2. **Expense Shift in Q4 2024**: - While the specific expenses for Q4 2024 are not available, the fact that the total expenses are not reported as zero indicates that there were expenses incurred in this quarter. - The absence of explicit expense data makes it challenging to analyze the exact nature of expenses in Q4 2024 compared to previous quarters. |code|Ticker|Name|Date|Total Operating Expenses YoY|Total Operating Expenses|market_code| |---|---|---|---|---|---|---| |FLNT|FLNT.O|Fluent|2024 Q1|-52.77231229340469|2.4003E7|186| |FLNT|FLNT.O|Fluent|2024 Q2|44.05497869275553|2.4001E7|186| |FLNT|FLNT.O|Fluent|2024 Q3|-59.13737956476521|2.0824E7|186| |FLNT|FLNT.O|Fluent|2024 Q4|-12.904328504892534|2.0383E7|186| 3. **Insights from Available Data**: - The increase in revenue without a corresponding increase in expenses suggests that Fluent's net profit margin may have improved in Q4 2024 compared to previous quarters, assuming expenses remained relatively stable or decreased. - However, the lack of expense data prevents a comprehensive analysis of the company's financial health and performance in Q4 2024. In conclusion, Fluent experienced a positive revenue shift in Q4 2024, which is a promising indicator of the company's financial performance during this period. The absence of expense data prevents a full assessment of the company's profitability, but the revenue growth is a clear positive signal for stakeholders.