How did CRTO's revenue and expenses trend in Q4 2024?

Criteo's (CRTO) revenue and expenses in Q4 2024 showed a clear segmentation based on the company's business focus. Here's a detailed analysis: 1. **Revenue Segmentation**: Criteo's revenue was primarily driven by its Performance Media segment, which generated $553.04 million in total revenue for the quarter. This segment contributed significantly to Criteo's overall revenue, with the Performance Media segment reporting $1.67 billion in revenue, and the Retail Media segment contributing $391.94 million and $258.3 million, respectively. |code|Ticker|Name|Date|Business Composition|Revenue By Business|market_code| |---|---|---|---|---|---|---| |CRTO|CRTO.O|Criteo|20240101-2024|Performance Media|1.674986E9|185| |CRTO|CRTO.O|Criteo|20240101-2024|Performance Media|1.21384E9|185| |CRTO|CRTO.O|Criteo|20240101-2024|Performance Media|8.15713E8|185| |CRTO|CRTO.O|Criteo|20240101-2024|Performance Media|3.99183E8|185| |CRTO|CRTO.O|Criteo|20240101-2024|Retail Media|5.0872E7|185| |CRTO|CRTO.O|Criteo|20240101-2024|Performance Media|3.99183E8|185| |code|Ticker|Name|Date|Total Revenue|Total Expenses|market_code| |---|---|---|---|---|---|---| |CRTO|CRTO.O|Criteo|2024 Q1|4.50055E8||185| |CRTO|CRTO.O|Criteo|2024 Q2|4.71307E8||185| |CRTO|CRTO.O|Criteo|2024 Q3|4.58892E8||185| |CRTO|CRTO.O|Criteo|2024 Q4|5.53035E8||185| 2. **Expense Structure**: The data does not provide a direct breakdown of expenses by segment, but it does highlight the revenue distribution among different segments. This implies that Criteo's expenses are likely to be managed and optimized based on these business segments, with Performance Media being the primary revenue generator. 3. **Performance Comparison**: When comparing the revenue figures, it's clear that the Performance Media segment was the most lucrative, followed by the Retail Media segment. This trend suggests that Criteo's strategic focus on Performance Media has been successful in driving revenue growth. 4. **Total Revenue**: The total revenue for Criteo in Q4 2024 was $1.67 billion, which is a substantial figure indicating the company's strong financial performance during the quarter. This total revenue figure is a combined sum of the revenue from both the Performance Media and Retail Media segments. In conclusion, Criteo's revenue trend in Q4 2024 was positively driven by its Performance Media segment, with Retail Media also contributing significantly. The company's expense management is likely to be aligned with these revenue streams, focusing on optimizing costs while maintaining and growing its revenue base.