Comcast's Xfinity Mobile takes over naming rights of Philadelphia arena

Comcast's Xfinity Mobile has officially taken over the naming rights of the Philadelphia arena, now known as the Xfinity Mobile Arena. This renaming marks a strategic shift by Comcast to highlight its growing mobile business and showcase the capabilities of its Xfinity Mobile service. 1. **Naming Rights Agreement**: The renaming is effective immediately and will be reflected across digital, signage, and marketing materials. Exterior signage for the arena will be updated in early September. 2. **Exterior Signage Unveiling**: The exterior signage for Xfinity Mobile Arena will be officially unveiled in September. This marks the first major renaming of the arena since 2010. 3. **WiFi Capabilities Upgrade**: As part of the rebranding, the arena will be upgraded with Xfinity Mobile's Wi-Fi service for fans. Existing Xfinity Mobile customers will automatically join the Wi-Fi network at no extra cost. 4. **Philippine Sports Venues**: The Xfinity Mobile Arena is the home to the Philadelphia Flyers and 76ers, and the renaming is part of a broader partnership between Xfinity and the arena's owners, Comcast Spectator and Harris Blitzer Sports & Entertainment. 5. **Future Developments**: A new arena is planned for the South Philadelphia Sports Complex, set to open by the 2031-2032 season, which will also feature Xfinity Mobile's branding. This transition underscores Comcast's focus on its mobile unit and its commitment to providing cutting-edge technology and innovative fan experiences at one of the city's most iconic sports venues.