What caused KHC's earnings to decline in 2024?

Kraft Heinz's (KHC) earnings decline in 2024 was caused by a combination of factors: 1. **Currency Shifts and Consumer Behavior**: Net sales dipped by 3.6% in Q2 2024, which was influenced by currency shifts and changes in consumer behavior. This decline in sales was not unique to KHC, as the food processing and handling equipment market experienced a similar decline due to ongoing consumer landscape challenges. 2. **Strategic Initiatives and Investments**: The company's strategic initiatives and investments in areas such as innovation and marketing are likely contributing to the short-term pressure on earnings. For instance, KHC has been named one of the world's top 50 most innovative companies, indicating a focus on long-term growth over short-term profits. In summary, KHC's earnings decline in 2024 was primarily due to currency shifts and consumer behavior changes, along with strategic initiatives and investments that are shaping the company's long-term growth trajectory.