What caused GT's earnings miss in 2024?

The Goodyear Tire & Rubber Company (GT) experienced a revenue miss in 2024 due to a combination of factors: 1. **Decrease in Tire Volume and Unfavorable Price Mix**: Goodyear faced a decline in overall tire volume, which was partly offset by a slight increase in original equipment (OE) volume. The company's Americas segment, which contributes significantly to revenue, saw a decrease of 8.2% year-over-year in revenue due to lower replacement volumes and lower demand from commercial trucks, along with unfavorable contractual price adjustments. 2. **Impact of Macroeconomic Factors**: The company operated in a challenging macroeconomic environment, including increased low-end tire imports and tariff uncertainties. These factors likely contributed to the softness in industry member sell-in volumes and the overall decline in tire volumes. 3. **Cost and Pricing Challenges**: Goodyear faced headwinds from forex impacts and experienced challenges with fixed overhead absorption, which affected its financial results. Additionally, the company had to navigate tariff uncertainties, which could have influenced its pricing strategies and cost management. In summary, Goodyear's earnings miss in 2024 was likely a result of a combination of decreased tire volumes, unfavorable price mix, macroeconomic factors, and cost challenges.