Should You Buy Apple Stock Before or After a New iPhone is Released?

**Apple's iPhone 17 Launch and Its Implications on Stock Performance** 1. **Expected iPhone 17 Air Launch and Its Impact**: Analysts anticipate the launch of the new ultra-thin iPhone 17 Air, which is expected to be priced higher than the current Plus model. This product is anticipated to feature Apple's first in-house modem chip and is expected to be a key highlight of the September launch, potentially triggering a "sell the news" reaction due to its modest expectations despite its innovative features. 2. **Historical Stock Performance Post-Iphone Launch**: Historically, iPhone launch events have the potential to positively influence Apple's stock performance, as seen in the excitement surrounding the MacBook Air launch in 2008. However, the current sentiment is more cautious, with analysts like Wamsi Mohan cautioning that the anticipated incremental upgrades might not generate the same level of enthusiasm as past releases. 3. **Upcoming Event and Investor Anticipation**: Apple has scheduled its iPhone 17 launch event for September 10, themed "Awe Dropping," which is expected to include not only the iPhone 17 but also updates to the Apple Watch and AirPods, alongside advancements in AI and Siri. CEO Tim Cook's social media teasers and global livestream have heightened consumer and investor anticipation. 4. **Market Expectations and Analyst Sentiments**: Despite the upcoming launch, analyst sentiments are mixed. While some, like Jim Cramer, are optimistic about the potential for a slimmer version of the new iPhone to be a catalyst, others remain cautious due to muted consumer buzz and restrained carrier promotions. The stock has risen over the past weeks due to Apple's commitment to increase U.S. manufacturing, which could mitigate tariff risks. In conclusion, while the iPhone 17 launch is expected to bring new features and designs that could positively influence Apple's stock, the current market sentiment is tempered by modest expectations and the potential for a "sell the news" reaction. Investors should consider both the short-term excitement around new product launches and the longer-term risks associated with market saturation and competitive pressures in AI and digital services.