How much of Amazon’s ad revenue is from video vs display ads on Amazon.com

Amazon's ad revenue is derived from various advertising formats, including video and display ads, across its ecosystem. While specific figures for video vs. display ads on Amazon.com are not available, we can infer the following: 1. **Search Ads**: Amazon's search ads are a significant contributor to its ad revenue, especially in the U.S. market. These ads are displayed at the top of search results pages and are a key driver of Amazon's ad business. 2. **Video Ads**: Amazon's video ad offerings include Prime Video, which has become a strategic pillar of its ad business. By introducing ads on Prime Video, Amazon has seen a surge in ad revenue, with forecasts indicating that video advertising could contribute significantly to the overall ad revenue. 3. **Display Ads**: In addition to video ads, Amazon also sells display ads, which are visual ads that appear on web pages and other digital properties. These ads include sponsored products, sponsored brands, and other visual promotions. 4. **Retail Media Ads**: Amazon's retail media ad revenues are expected to surpass $60 billion in 2025 and nearly double to $70 billion by 2026. This growth is fueled by the company's focus on upper-funnel advertising, especially through Prime Video. 5. **Live Sports**: Amazon's investment in live sports, including deals with the NBA, has been a key factor in its expansion into the advertising market. Live sports programming on Prime Video contributes to the platform's ad revenue. While video ads, particularly on Prime Video, are a growing segment of Amazon's ad revenue, it is important to note that search ads and other ad formats also contribute significantly to the overall ad business. The exact split between video and display ads may vary, but it is clear that Amazon's diversified ad offerings across its ecosystem enable the company to capture a substantial share of the digital advertising market.