Is amazon ad tech used on Netflix, peacock, paramount, or other streaming services

Amazon's ad tech is not used on Netflix, Peacock, or Paramount, as Amazon's ad tech is primarily focused on its own ecosystem, including its retail platform, Prime Video, and Fire TV. However, Amazon has been expanding its ad tech capabilities and has entered into partnerships that allow advertisers to reach audiences on these streaming services: 1. **Prime Video**: Amazon introduced ads on Prime Video in January 2024, and its ad revenue has been growing rapidly as a result. Amazon's ad tech is used to sell ads on Prime Video, which is a key part of its strategy to monetize its vast video content library. 2. **Peacock**: Peacock, a streaming service owned by NBCUniversal, has partnered with Amazon Ads to allow brands to advertise on its platform. This partnership enables Amazon's ad tech to be used on Peacock, allowing advertisers to reach audiences on this popular streaming service. 3. **Paramount**: Paramount has recently merged with Skydance Media, forming a new media conglomerate known as Paramount, a Skydance Corporation. While there is no direct mention of Amazon ad tech being used on Paramount's streaming services, it is possible that Amazon's ad tech could be utilized through partnerships or integrations with Paramount's ad sales platform. 4. **Other Streaming Services**: Amazon's ad tech is also used on other streaming services that are part of its ecosystem, such as Twitch and IMDb TV. Additionally, Amazon has announced partnerships and integrations with other streaming platforms, such as the collaboration with Roku and the expansion of its Prime Video advertising capabilities, which could lead to the use of its ad tech on additional streaming services over time. In summary, Amazon's ad tech is primarily used on its own streaming services, such as Prime Video, and is also utilized on Peacock through partnerships. While there is no direct mention of Amazon ad tech being used on Netflix or Paramount, it is possible that Amazon's ad tech could be integrated with these services through future partnerships or integrations.