- SaaS feature prioritization methods
9/3/2025 11:42pm
SaaS feature prioritization is a critical process that ensures the development of features that align with business goals, meet customer needs, and maximize value. Here are several methods used for prioritizing features in SaaS products:
1. **Value vs. Effort Matrix**:
- This framework plots features on a 2x2 matrix, considering their value to the customer and the effort required to implement them.
- Features that offer high value with low effort are prioritized over those that offer low value but require high effort.
2. **RICE Scoring Model**:
- RICE stands for Reach, Impact, Confidence, and Effort.
- Features are scored based on these criteria to determine their priority.
- Reach refers to the number of users who will encounter the feature.
- Impact assesses the specific benefit or effect the feature will have on customers.
- Confidence reflects the team's confidence in the feature's potential impact and reach.
- Effort estimates the resources needed to develop and maintain the feature.
3. **Kano Model**:
- This model differentiates features into five categories: delighters, performance attributes, basic attributes, indulgence attributes, and unavoidable attributes.
- Delighters are features that exceed customer expectations and should be prioritized.
- Performance attributes are essential features that meet customer expectations and should be maintained.
4. **MoSCoW Method**:
- MoSCoW is an acronym for Must-haves, Should-haves, Could-haves, and Won't-haves.
- Must-haves are critical features without which the product cannot function; Should-haves are important but not essential; Could-haves are desirable but can be deferred; Won't-haves are features that are not necessary.
5. **Heuristic Prioritization**:
- This method uses a checklist based on 10 usability heuristics to prioritize features.
- It relies on expert judgment and historical data to rank features.
6. **Buy-a-Feature**:
- Stakeholders are given a budget and asked to "purchase" features they believe are most valuable.
- This gamified approach helps teams understand which features are truly prioritized by different stakeholders.
These frameworks help SaaS product teams make informed decisions about which features to develop first, ensuring that resources are allocated efficiently and that the product meets the needs of its customers while aligning with business objectives.